Where the context admits: "We" includes Brave Bear Marketing of: Newmarket 15, Centrix, Keys Park Road, Hednesford, Staffordshire, WS12 2HA, United Kingdom or any party acting on Brave Bear Marketing's implicit instructions. "You" includes the person purchasing the services or any party acting on the customer's instructions. "The Registrant" includes the person applying for a domain name or any party acting on the Registrant's instructions. "The Registry" the relevant domain names Registry. In consideration of the mutual covenants herein, the parties agree to the following, which shall apply during the term of this agreement: